SofiaCoin: cleaner air and rewards
This unexpectedly good combination of cleaner air, a more active lifestyle and rewards is now available through the use of a mobile app - Sofia Coin, developed by the INNOAIR project. It does not restrict you in any way, but only encourages alternative ways of getting around. It doesn't matter if you decide to walk, ride a standard or electric bike, ride an electric scooter, the result is the same - saved emissions for the environment, more physical activity for you and a variety of rewards.
Prizes range from gloves and a cycling helmet to free concert tickets, tablets and a surprise prize! It all depends on how many kilometers you cover in an environmentally friendly way. After each logged ride, you can see the distance you've travelled, how many harmful emissions you've saved, and you can share your achievements with friends and family.
Eventim, A1, E-bike rental, Hobo and Brum join the cause by providing prizes that bring unforgettable experiences.
More importantly, in addition to the individual awards, the most frequently used walking and cycling routes will be publicly announced every four months. These routes will be included in Sofia Municipality’s investment programme to ensure their good condition and user-friendly connections. In this way, the data from the app will be used to improve cycling and walking policy in Sofia.
INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.