Plovdiv European Capital of Culture 2019 – the aftermath
“Plovdiv 2019” Foundation recently published information concerning the benefits of being the European cultural capital. The city’s cultural programme was part of the European cultural and touristic maps already during the preparatory period before 2019. 6 international campaigns were successfully organized in UK, Italy, Germany, Lithuania, Belgium, France, Spain and others. In cooperation with the Ministry of Tourism, Plovdiv cultural heritage and events were promoted during some of the biggest touristic forums, such as World Travel Market in London, Berlin, Moscow. 4 successful media trips have been organized since 2017 with over 526 international media participants. In 2019 over 500 publications, 15 reports, and over 350 interviews were published, covering an audience of more than 1.5 billion persons worldwide.
For the first time Plovdiv was and remains in the focus of several prominent international media. In addition National Statistical Institute points to the trends of sustainable growth of tourism in Plovdiv since it was chosen for European cultural capital. The revenue from hotel accommodations has increased by 34% out of which 44% overnights are paid by foreign citizens. According to interim reports this growth covers only about 30% of all visitors of Plovdiv programme events. The number of overnights declared in 2018 are about 1 069 414. Reacting to the increased demand the business has invested in over 40 new accommodation places.
Two movie productions about Plovdiv will be broadcasted internationally even after 2019. The documentary series, created as a result of the successful cooperation between Plovdiv and National Geographic are now gathering millions of followers in Eastern and Central Europe countries.
Photo: Plovdiv European Capital of Culture